Competitors from all over the world are putting pressure on Apple (AAPL). China, on the other hand, is where the company’s revenue and earnings have suffered the most. Apple has blamed China’s slowing economy for the decline in sales in the country. In China alone, it lost 27% of its revenue in the first quarter of 2014.
Apple’s sales, on the other hand, have fallen in Europe as well. In Europe, revenue dropped by 24% in the prior quarter, a decrease of roughly 3% in terms of percentage of total sales.
Huawei had become Apple’s main competitor thanks to its strong marketing. Between December 2017 and December 2018, Huawei increased their market share from 11.8 percent to 16.8 percent. With its latest smartphones and 5G gadgets, Huawei has been able to break into the market.
In recent weeks, Huwawei has had a difficult time. China and the European Union are both keeping a close eye on the corporation. In the European Union and the United States, this will have a significant impact on its brand image.
Apple now has a good opportunity to retake Europe’s market share. About 24% of Apple’s overall income comes from Europe. Apple’s market share can be regained if it focusses its efforts in the European region.
Apple has to take advantage of the current situation because it has a strong brand image associated with its goods.
According to IDC analysis, the high cost of Apple’s iPhone is the primary reason for the company’s recent decline. China’s fourth-quarter shipments fell by a total of 19.9 percent. In the same time span, however, Huawei saw a 23.3% growth in shipments. There has been an upsurge in shipments for even local players like Vivo and Oppo.