Short and useful bursts of information are provided by this new type of content. People who are on the rush or have a few free hours are the ideal target audience for this type of material because they do not want to commit to reading a complete article in their spare time.
Web stories must be optimised in the same way as any other piece of content if they are to be found and indexed by Google. Web stories can benefit from nearly all of the same SEO strategies as standard web pages.
Additionally, there are a few story-specific standards that must be followed in addition to the usual SEO best practises. Metadata, such as a poster image and the publisher’s logo, must be provided by site owners. Optional story-specific metadata is also accessible upon request to site owners. Search, Discover, and Images results for well-optimized web stories can display.
It’s possible to display many web articles in a visual carousel alongside a single result in search results. Web stories must meet a set of criteria in order to appear in various places in Google Search.
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When it comes to online stories, the most important thing to remember is that they must be AMP-compliant. Legitimate AMP stories correspond to the several amp standards that have been established.
Using the numerous tools and statistics accessible through Search Console, you can analyse traffic, discover and correct any issues, and make your content stand out in Google search results. Using Google’s testing tool, site owners may see how an article will appear in search results before making any changes to it.
Google Analytics will be able to track how readers interact with the content once the web stories have been published and authenticated.
Google Analytics can measure metrics such as how long users spend reading thete web stories on a site and whether or not they click on the call to action links. Using this data, future optimization attempts can be guided.