Consumers are becoming more concerned about their health, which is influencing the food and beverage business. As a result, businesses are scrambling to come up with more nutritious options for their customers. When it comes to food and beverages, carotenoids have recently become more popular.
Naturally occurring pigments known as carotenoids may be found in a wide variety of plant and animal sources including fruits, vegetables, algae and fungus. Carotenoids are commonly utilised in the food and beverage industries to add colour to their goods. There is also a rising need for carotenoids in other industries, such as chicken feed, nutritional supplements, medicines, and cosmetics The worldwide carotenoids market is predicted to grow in the next few years due to the rising demand for carotenoids.
Carotenoids, which are found in many fruits and vegetables, can help improve vision and fight ageing.
Several researches have suggested that consuming carotenoids has health advantages in the past. There are anti-aging and cancer-fighting qualities to carotenoids. It contains essential vitamins that aid in the restoration of vision in later life.. In addition to the rising prevalence of eyesight loss in people’s early years, there has been an increase in the number of chronic diseases. Green and yellow veggies high in beta-carotene can also help prevent malignant cells from forming.
Players are boosting their investments in the processing of carotenoids in response to rising consumer demand. They’ll help close the supply-demand imbalance that’s been holding back the widespread use of carotenoids.