Finding the time to market your gym can be hard, but it’s just as important as managing it. Between low sign-ups and an empty gym, you’ll find that a little marketing goes a long way. If you’re in the fitness business then you know it can be a challenge to get new clients through the door and to keep them coming back regularly. Videos can be a great way to reach new potential customers, keep existing one’s top of mind, and encourage fans and regulars to spread the word on social media. Video marketing is taking the world by storm, and especially on social media.
If you’re just taking on the role of your gym advertisement, we found some of the best marketing ideas you can start with right now.
Some gym advertisement ideas to get more clients today.
- Offer a 7-Day Gym Pass
A marketing idea as old as time is providing newcomers with a 7-day gym pass. Some people aren’t ready to make such a huge financial commitment to a new gym thus during this trial, they can experience your gym’s culture, customer services and equipment.
- Showcase your offering
Whether you’re a full-service gym, a personal trainer, a fitness studio offering niche classes, or anything in between, a gym advertisement made on online video maker can be a great way to show potential customers what you offer and what you’re all about. Build trust by giving viewers a true sense of your personality and what it would be like to work out with you or attend a class. You can do that by including a shot of yourself or your instructors on camera, paired with footage from actual classes.
- Showcase what makes you different
Showcasing these differentiators can help you stand out and including these exclusive USP in the video maker while making your advertisement is a great way to reach the right people.
- Run a Six-Week Challenge
The key to a successful six-week challenge is hosting it at the right time. A six-week challenge is a short-term program to improve your health. It can be a fitness program that helps people transform themselves and meet their fitness goals in six weeks or less. Short enough to see results and long enough to capture a few loyal gym members.
- Offer Free 1-On-1 Personal Training Sessions
When new customers join your gym for their first month ensure you give them enough time to get familiar with the equipment, the environment, and your fantastic staff. Your staff and trainers are your gym’s assets. What they say or do in or outside your gym reflects heavily on your brand.
- Host a Giveaway or Contest
This type of gym advertisement is useful for off seasons or slow periods where sales are slumping, or you might want to do something special for the holiday season. We all know everyone loves winning free things, and for brands, it helps to boost your online presence, followers and attract potential customers to your business.
1. Run a Transformation Photo Contest
- Gym Products Giveaway
- Gym Sneakers Giveaway
4. Platforms to Host Your Giveaway – Emails and social media.
- Provide Free Nutritional Planning or a Meal Plan
One of the biggest challenges that keep some people from reaching their fitness goals is not having proper nutrition or a meal plan in place. Thus by providing meal plans, it can help clients to eat the right amount, staying accountable, and have more control over their food choices.
- Use Gym Influencers to Boost Sales
An influencer is someone who has built a loyal following on social media through their online content. In this day and age, you’ve probably heard about influencers. They’re on social media, on TV and one might even be going to your gym. Gym advertisements done by them is the best way to reach numerous audiences as they are the ones that people look up to.
- Start an Affiliate Program
Affiliate marketing is the process of earning a commission by promoting someone else’s company or products. They are the most common amongst gyms and fitness brands. Affiliates find a product they like, promote it to others, and receive a piece of the profit for each sale made. To do so, you’ll need to recruit fitness experts, influencers, and bloggers to be affiliates. Or you can ask employees to join as a way to earn extra cash from each membership sign up.
- Use Customer Testimonial Videos
Video marketing should be something your gym should add to their marketing strategy. Now making gym advertisements has become so easy and cost-effective with online video makers. It has numerous elements and various transitions that will help you add things as per your requirements. Adding customer testimonials to your website or social media strategy can help to drive sales and gym memberships. Testimonial videos reflect well on your brand as it shows that your gym cares about the impact it has on your members. No matter how long or short, unlike a customer testimonial in text, videos evoke emotion, connect with viewers on a deeper level, and tell a story perfectly. Thus, sharing their stories helps to encourage people to see their own story
- Host Specialized Classes
You’re missing out on a niche target audience if you’re only offering equipment to your gym members. Not all gym members lift weights. Some prefer Zumba, yoga, cycling, kickboxing, or gymnastics. Add a specialized class to your gym schedule and get new gym members.
With numerous internet users, blogs are still the most fundamental and still relevant form of content marketing. There are plenty of people who rely on blogs regularly, your fitness audience included. Having a blog can provide the following for your gym:
Attract new customers looking for fitness tips and hacks, show off your gym’s credibility and knowledge in the fitness industry, drive more traffic to your blog, ultimately sign up, and much more. The gym advertisements that you make on online video maker can also be promoted on blogs and social media pages too, as online video maker is so easy to use you can have an amazing end number of gym advertisements designed as per your need.