Waddington’s strategy is based on changing market conditions
Waddington Europe, a Novolex business entity, produces thermoformed packaging for the food, non-food, and medical (non-clean room) industries. It specializes in numerous food areas, including bakery, produce, meat, fish, and poultry, prepared foods, deserts, confectionery, and pet food. Eduardo Gomes, managing director, told Packaging News that the soft fruit market is where Waddington Europe is…
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