letter sentence starters

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you-the-reader, and make no attempt to be clever. In English and American letters people also often start the letter with social niceties. The next time you’re stumped when starting to write email or letter copy, give one of these a try: 8. bashful capricious convincing dour frank. Cover Letter Sentence Starters. 0 h�bbd```b``�����d3�du�̩`�L��HM��K`Y�H!��H2��6!D��������� e������@� FD One man's meat is another man's poison. Examples 25-31 Start With Humor or Creativity I’m interested in the freelance writer position. belligerent casual cranky dynamic frugal. I recently asked Lewis—an internationally recognized author of more than 20 books on direct response writing also known as “The Godfather of Direct Marketing and Gore”—for a favor.

Almost 19 years ago, Herschell Gordon Lewis wrote a mini-series of articles on “Fifty of the Easiest Ways to Begin an Effective Sales Letter.” I kept article No. endobj benevolent cautious creative eccentric gallant. endstream endobj startxref One law for the rich and another law for the poor. She is also the author of 'The Cross-Channel Copywriting Handbook,' published by Direct Marketing IQ. Once in a blue moon. One foot in the grave. generous hyperactive knowledgeable narrow mindedpatient. 90 0 obj <>/Filter/FlateDecode/ID[<2604B74533DDAF49ACBF000E0F596E42>]/Index[74 41]/Info 73 0 R/Length 89/Prev 91288/Root 75 0 R/Size 115/Type/XRef/W[1 3 1]>>stream 114 0 obj <>stream

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One hand washes the other. %PDF-1.6 %���� <> 9 in the series and still refer to it. Here, you can elaborate on the theme of your letter and provide supporting details for the subject. �&$��I�QDp�V����q�A��#B��`��s"*s��)���������6������'w�Nj:�=�I ?>i�&�?P����5̏���lUߒH:Kw�|����6��}�v$���M���tQ��tZ��GJ��s�E�$t��[O/���������b��M��*h\5c��N7��$_o.

4 0 obj The body of your letter normally consists of a paragraph or two of text. According to Lewis, writing good direct mail copy isn’t about showing how clever you are.
Whether you write, approve or read and respond to letters and emails, I think you’ll agree the first sentence of copy is critical for grabbing your attention. You unlock the door to your business and there you see…”).

Use a narrative of a specific episode (“It’s early morning. Whether you write, approve or read and respond to letters and emails, I think you’ll agree the first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners who become readers who then turn into responders. “You have a free gift waiting 
for you …”, 9. Use these sentence starters as examples when drafting the three parts of your cover letter: the introduction, the body, and the closing paragraph. <> 74 0 obj <> endobj I’m also including a few of my own and some from direct response writers Dan Kennedy and Donna Baier Stein. And, no surprise, I’ve discovered many of Lewis’ direct mail letter opening ideas can also be applied to email copy. One fell swoop - At. Go through your first draft and circle the first word in every sentence. It also can be a rough spot for the writer for all the obvious reasons. In the first paragraph you usually introduce the topic of the letter. Once more unto the breach, dear friends, once more. %PDF-1.5 You'll want to keep it concise and pertinent to the person and the topic. Reach her at (913) 341-1211. Be thorough but don't repeat yourself or go on and on about unimportant details.

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