increasing bookstore sales

Not only will this lead to more up-sells and add-ons, but it will also help eliminate the need for markdowns to move higher value items. You’ll need to offer them something in return for signing up to receive emails from you. You’ll want to make sure key directories like Google Places, Yelp, Apple Maps, Foursquare, Yahoo and more are up to date with an accurate description of your business, your address, hours of business, and even pictures. Lastly, sales train and role-play with your customer-facing staff on a regular basis. The Remnant Agency. Then the bloggers agree to write an honest review of around 200 to 300 words on their blog with a link to your book on Amazon. You can find out more at Ultimately, you’ll learn how it all comes together to increase brand awareness, drive demand, and boost revenue — all without appearing too pushy in the process. Suffice it to say, that if you don’t train your staff on how to upsells more customers, you are leaving money on the table. Often, customers are doing this all before they even enter your store. Make People Happy Essentially, you didn’t need to hear the price because in your mind the price had already been justified by the value. Thank You, Thanks for the post. There are three main ways of creating urgency. and say, “I used to feel that way too about the price of this item. This not only drives more foot traffic, but it can keep shoppers in your store for longer, increasing the likelihood that they’ll make a purchase or increase their purchase size. Increasing same-store sales isn’t only affected by increasing costs — sales are driven by customer satisfaction and customer engagement. It also means establishing a presence on social media channels and managing the major small business discovery and review platforms such as Yelp and Google. Sales Per Employee To spice it up even further, you can also include guest podcast interviews in the mix. Website. If you take action on one of these items at a time, even for just 15 minutes a day, over time you’ll see an increase in the number of books you’re selling.

When you have time, implement a few more. It needs to grab your reader emotionally and make them remember why they were searching for a book on this topic or genre while showing that your book is the perfect choice… all in the length of a tweet! So without these extra formats available, you are losing sales because people can’t get your book in the format they want.

Not Bad, huh? You can increase sales using many ways like offering promotions and discount make a huge difference in increasing sales. Create a holiday of your own. Because of this, it can be one of the most important aspects of increasing sales in retail for your brick-and-mortar location. There are a variety of factors that can come in to play, which may be contributing to the sudden slump in traffic. Regardless of your industry, a drop in sales is bound to happen from time to time. I hope, these ideas will add value to their efforts striving to increase their online stores. Appearance, 10 Reasons Self-Published Authors Should We got a ton of traffic off of that ad. Make sure your staff reflect the diversity of your potential customer base and then make it clear that your staff are personal devotees of your product. This will give you a chance to greet customers as they arrive and establish the right atmosphere from the onset. The idea is to grab any free coverage possible. We all know this.

(Lots of authors put all their time into promoting before their release date, but don’t realize that a constant effort is needed even after publication!) How do you improve per-ticket averages and increase overall retail sales? Reputation Management Offering deals that create a sense of urgency (think 25 percent off all sweaters this weekend only), is a great tactic for getting customers in your door ASAP.

First, establish a baseline value for average sale per customer, then begin implementing your upselling and cross-selling program. Post-Purchase Communication If they work in electronics, they know that even the best 4K television only offers limited sound quality. Discover SalesRX, my online retail sales training program to engage a stranger, build rapport, deal with objections and sell your merchandise. Looking to give your Halloween marketing a last-minute push? Hi! Social Media Advertising When they build rapport and connect with their customers, it will keep customers from browsing for better deals on social media while standing in your store. May 2, 2011 ... She is a sought-after speaker on the topic of how retailers can increase sales, and is the author of "Ka-Ching! This is especially important when the book is first released, so you need to get those early reviews in fast while you’ve still got the buzz around your launch. The better you know your employees, the better you will know what they respond to. Have you thought about this one?” Yes, you’ll never get 100 percent of your visitors to spend, but by providing the best in-store experience possible, you’ll maximize your chances to acquire new customers and boost sales in the process. That’s why every person who comes through your door should be treated like a cherished resource. This means that you can access all of your transaction history, sales data, and reporting wherever you are, as long as you have an internet connection. Most independent brick-and-mortar stores have very little data on who their customers are and what they buy. Nowadays, many small business owners are using content marketing to remain in touch with customers without seeming overly ‘salesy.’ If you’d like to learn more about content marketing, you can read our comprehensive Guide to Content Marketing. If you’d like to learn more, here is the link: Possible grant today if requirements are met. Karen Dimmick is the co-author of 47 Mind Hacks for Writers, which was a bestseller for 16 weeks. If you do this part well, all the other ways of getting sales become much more effective. When your numbers start dropping, it may be time to invest in new marketing methods. Then educate him/her about the products. Find out what works for your store and constantly iterate based on sales data and customer feedback.

As such, they expect you and your staff to be even more up to speed and informed on the products they’re looking to buy. Engage Your Customers

Businesses. The more readers see you, and the more value you provide for them, the more likely they are to buy your book.

3. The point of sale is also a great place to use cross-selling tactics. Customers love to feel like their voice is heard. Customer communication is key to creating a great experience and is integral to learning how to increase sales in retail. This positions the staff as both insiders and experts whose advice can be trusted. We've done it for you.

If you’re making an effort to up-sell and cross-sell shoppers, this metric can tell you if your tactics are working. Value Before Price Americans love convenience.

The best advice that I’ve ever received in sales is that the worst you’ll ever hear is no, so it never hurts to offer up a recommendation. The power of this question is that it simplifies the decision for the customer. It will also lay the groundwork for a true relationship where each looks forward to seeing the other again, increasing customer retention.

How interactive business is with its customers and the way the customer base keeps a business in their mind decides success. Print Too, Five Tips to Improve Your Bookselling Efforts. Will the prices be too high, too low, or just right? As with the content marketing approach, use in-store signage and a customer-centric approach to conveying authority on the subject at hand. The first step is acknowledging that process of creating the perfect in-store experience – often called visual merchandising – is part science and part art. Thanks to offerings like Blispay (, any merchant who accepts Visa credit cards is already accepting financed purchases from shoppers. At the point of sale, where people are potentially waiting in line, you can afford to provide more copy-heavy messages and more elaborate promotions. There are also smartphone apps designed for this purpose.

You’ll definitely want to work on getting reviews and staying active on your blog or social media.

The product that you recommend at this point should be priced slightly higher (around 25 percent higher than the original item — test the exact figure with your customer base). Irrespective of the business niche or nature, networking is essential. This process is broadly known as customer acquisition and is often represented as a funnel. Twitter. One great way to get your work out there is to add a blog to your website. Follow these simple ways you and your staff can improve your retail sales slump or if you’re just having a slow day.

By definition, upselling is selling more product to a customer who already has intentions to buy. on social media while standing in your store. Creating Urgency! If you like this dress you might also like this one. Whenever anything noteworthy happens within your business, send a press release to the media. This metric can give you good insight into how well you’re utilizing your space.

Get creative with different ways to upgrade your window decor. SEE ALSO: Small Business Guide to Social Media. This article includes each and every information about how to increase sales.Thank you for sharing. If other authors in your genre or niche also have blogs, you can then do what’s called a guest post, like this one you’re currently reading, and write a post for each other’s blogs. I published through Amazon two books: ‘beans or Peas’ and the conclusion to my autobiography ‘Rocky Road’ I write under the name of David P Dean.

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