Samsung Targets Tier II Cities For Growth Of Television Segment

Samsung, the top consumer electronic company, declared to aim on Tier II towns for development in the audio-video and television segment. It claimed that it has developed assertively this year on the basis of service engagement, good portfolio, and sturdy channel partnership.

The firm said that its television commerce is one of its fundamental powers and the company has been able to preserve unparalleled leadership in the leadership market for more than 10 Years now. Samsung spokespersons claimed that it has been a leader for the television business in the market in India for 12 consecutive Years and it presently takes pleasure in 31% share in the market in the country.

Particularly, Uttar Pradesh has come out as one of the strong providers to the development for the television business of Samsung in India with growth rates more than the nationwide average across segments. It claimed that one of the quickest developing sectors for televisions in India is the 40 Inches and above segment. Samsung with its enhanced line up of product grabs a 35% market share in the nation. “Uttar Pradesh has been powering this growth with a very sturdy requirement in the 40 Inches and above segment and grabs a sturdy control with 33% market share in Lucknow and 37% in the state,” claimed the spokesperson of the company to the media in an interview.

Samsung India Electronics Pvt. Ltd’s GM AV Product Marketing, Piyush Kunnapallil, claimed, “Uttar Pradesh is also a huge production place for Samsung. The production plant in Noida is one of the most enhanced facilities, making world-class goods such as the QLED television.”

He claimed that with the elevated capacity of spending and improvement in lifestyle in up country market, the demand from Tier II towns has developed extremely. All this is possible due to various factors such as one pay for all, 7th pay commission, and others.