One more quarterly loss recorded by BlackBerry
After almost vanishing form the smartphone industry, the former smartphone giant Blackberry posted another loss. Shockingly, the loss reflected a steep falls in the turnover this week. This was due to the decrease in the handset sale and service fees. The main reason to blame this situation is the poor and extinct software, which the company is still relying on.
The firm has gone through various changes to improve the condition. The company’s decision to back out from the manufacture of the smartphone and only develop the software was a huge mistake. Well this is obvious! If the software is not being sold and liked by the people, how will the company grow? The company soon needs to pair up either of the team of Android or iOS. These both are the only software that are ruling the smartphone market. Both of them have their influence and are big giants in their own way.
Speaking about the amount, the company’s services and software currently is $160 million. The company suffered a huge loss in its handset sale. It dropped down to $62 million from $220 million in a year.
The company believes that 2018 will be stable year and all the loss they have suffered till now will be recovered. According to the media, the company will never recover from the loss unless and until it leaves behind its extinct software. The company either should drop down the software or should improve and develop more to make it popular among the people like good old days.
“Most of the markets that BlackBerry is trying to place around are longer-term markets. Managing quarter-on-quarter and short-term performance in this situation is going to be a tough challenge,” stated Vice President for Enterprise Research, Nick McQuire. BlackBerry’s Toronto- and U.S.-listed market shares were dropped by about 10% after declining as much as 13%, their biggest respective single-day drops since January 2015.